How To Reach A Wider Audience
Do you ever consider how your work is discovered and interpreted after you hit publish? As writers we yearn to understand our audience in the attempt to create a more valuable reading experience. While the dissemination of information across all media channels is determined by a myriad of selective categories, relative to demographics and psychographics, writers can reach a wider audience through the use of appropriate formats, inclusive language, and visual content.
1. Using Strong Formatting Tactics
On a visual level, the presentation of text should be easy to follow. Adhering to a standardized format of writing facilitates screen reader navigation and interaction! Using a clean and easy to read font for the copy of your article will surely limit distractions. In terms of organization, bold headlines can be used to distribute and frame different categories of information.
2. Inclusive Language
To establish a more fluid style of writing, the use of gendered language should be avoided to promote a stronger sense of belonging. Thus, exploring more neutral terms will allow you to reach a wider audience of readers.
3. The Relationship Between Words and Images
In the effort to expand the reader’s understanding on a topic and to add value to the conversation, it is important that writers add diverse visual content. Readers should connect with the text in a more visual manner, so as to create a deeper connection with these ideas.
4. Be Personal
Creating informative content that is both engaging and interactive allows readers to digest information more effectively. When targeting a more general audience, it is important that you cultivate a unique voice that makes your writing feel more personal. Organizing your thoughts and ideas in a more expressive manner, through humor and relatability, will allow you to foster an authentic connection with your audience. Remaining honest and authentic will ensure the success of your message!
5. Maximize Visibility
To categorize your content and enhance accessibility consider using a small combination of hashtags relevant to your material. To generate engagement click on the 'enable comments' option, listed under the settings page on Linked in.
Creating relevant yet authentic content will allow you to effectively reach a wider audience of readers with a short attention span. Using the proper tools to develop interactive articles will allow you to track the performance of your articles.